The value of professional photos

Having professional photographs for your business website and social media is really important. Now we know what you’re thinking: “You provide professional photos, of course you would say that.” Fair cop. Alongside podcasting and video that is one of the services we provide for our clients.

But being experts in photography doesn’t just mean we know how to take a great picture. It also means we know the value of this craft to our clients and how it helps them get noticed in a world where getting attention online is the difference between success and failure.

So here are some reasons why you should have professional photos for your company website and social media.

Quality pictures = Better SEO

Google can be a tricky nut to crack. There is no surefire way to get yourself to that magic first page of hits but great pictures really boost your chances. If you have good images on your website people are likely to spend more time on your page. Google will then rank your website higher because it sees it as more beneficial to users. On top of that, if Google likes your pictures, they are more likely to show up when people do an image search. This gives you another chance to reach potential customers.

Sometimes an image is your only chance to make an impression

Think about when you are browsing the internet. When you click on a new site, the chances are you make a snap judgement about its validity within seconds. Human beings naturally gravitate to pictures rather than text initially. If you have professional pictures you are far more likely to get prospective customers to further engage with your website.

Customers want their professionals, to look professional

People have become increasingly able to spot a stock or amateur image. Not having professional pictures can in turn make you look unprofessional. Going to the effort of getting quality pictures says a lot about your own companies dedication to details and high standards.

That said…

It isn’t that much effort to get professional pictures

Ultimately getting pictures done by a pro saves you time. Someone who knows what they're doing usually works quicker than an amateur and they will deliver what you need. Nothing is more frustrating than dedicating a morning to taking some pictures to not end up with what you want. Like with most things, trying to take shortcuts with images is a false economy.

You get to show both you and your brand's personality

You are unique and so is your company. You are not generic and shouldn’t give that impression to the world. A good photographer can work with you to tell the story you want to tell. Ultimately people respond to people. Therefore showing customers who you are is likely to lead to more custom.

Versatile

If you can build yourself a bank of different images they can be used across platforms. A professional photographer can produce for you a range of pictures that work across platforms. Linkedin, Facebook, X, Instagram, Tik Tok, websites and print all require different sized images to work effectively.

A good photographer will sort that for you.